How Voice Search is Changing SEO

25/03/2019

Anyone involved in search engine optimisation knows how quickly SEO trends change, and one fast-developing trend is voice search. Although speech recognition technology has been around for a long time, for example in voice dialling and speech-to-text programs, it’s only gained significant traction in the last few years. The advent of smart assistants such as Alexa, Google Home and Siri has brought a whole new style of search query to the fore – and SEO needs to keep up.

How does voice search affect SEO?

Voice search is a part of everyday life for many people – Forbes estimates that by 2020 it will be used for 50% of searches online. Whether researching a purchase, finding an electrician or making a dinner reservation, voice search bypasses the need to type a search query and therefore uses more natural language, leading to more long-tail keyword searches that a business can capitalise on for SEO.

Also, many voice searches are location-based, seeking local goods or services to use right now. This gives small businesses in particular great opportunities to develop SEO strategies that get attention.

How to optimise SEO for voice search?

Firstly, as over half of voice searches originate from mobiles, your site needs to perform well on mobile and load quickly. Ensure you follow the standard tactics to improve your page speed (one of the elements used by Google’s algorithms to rank pages) as the longer your page takes to load, the more likely the user is to go elsewhere. If you’re looking for professional SEO services in London contact Elevate UK who are one option for advising on appropriate strategies.

Next, make the content on your site more conversational. The long-tail keywords commonly seen in voice searches give greater insight into user intent, so use those within your content. There are a number of professional SEO services in London that can provide high-quality optimised content.

Another factor is the increase in “near me” searches. Include this phrase in your keywords, and concentrate on the local aspect of your business by registering on reputable directory and comparison sites. Also, make sure your business location, hours and services offered are accurate and kept up to date. By anticipating the increasingly specific questions from voice searches, you can stand out from the crowd and give your business a substantial long-term boost.